The Power of Money Mindset: Why Behaviour Trumps Brains

The Psychology of Money by Morgan Housel

Morgan Housel’s The Psychology of Money shifts the focus of personal finance away from complex financial models and toward human behaviour. The core insight is that doing well with money has less to do with how smart you are, and everything to do with how you behave and what you believe.

Money Decisions Are Emotional, Not Just Logical

Your financial choices are not purely logical; they are deeply emotional and are formed by your unique experiences, upbringing, and psychological biases. This explains why two people with the same income can have radically different financial outcomes.

Normalising Emotion and Reducing Shame Around Money

This book normalises emotional responses to money, encourages long-term thinking, and helps reduce shame and comparison. It’s not a step-by-step guide, but it is an insightful tool for those ready to understand their money habits on a deeper level.

How Coaching and Therapy Can Support Financial Growth

Therapy and coaching can support this exploration. From unpacking emotional spending and scarcity fears and understanding how your personal history shaped your beliefs around money, to building a financial life based on your values.

Start with Curiosity About Your Money Story

You don’t have to be rich to start changing your relationship with money. Begin by getting curious: What’s your money story? What did you learn, or not learn, growing up? Understanding that is the first step toward something more empowering.